Qualitative Research - The human touch - interviews, surveys and observation
Quantitative Research - Data - statistics and numbers
Secondary Research - Using existing research
Primary Research - Research you conducted yourself
Advantages of qualitative research
Advantages of qualitative research
- This type of research does not need a strict design plan before it begins
- The researcher gains more detailed and rich data in the form of comprehensive written descriptions or visual evidence, such as photographs
- Looks at context and social meaning and how it affects individuals, which is advantageous particularly in the social sciences
Disadvantages of qualitative research
- This research is heavily involved in the process, which gives the researcher a subjective view of the study and its participants
- The researcher interprets the research according to his or her own biased view, which skews the data gathered
- This research method is very time consuming and can last for months or even years
Advantages of quantitative research
- Quantitative research allows the researcher to measure and analyse data. This is advantageous because the researcher is more objective about the findings of the research
- Can be used to test hypotheses in experiments because of its ability to measure data using statistics
Disadvantages of quantitative research
- The context of the study or experiment is ignored
- Does not study things in a natural setting or discuss the meaning things have for different people as qualitative research does
- A large sample of the population must be studied; the larger the sample of people researched, the more statistically accurate the results will be
Advantages of primary research
- Targeted Issues are addressed
- Data interpretation is better
- Recency of Data - we can use data that is much more useful for us
- Proprietary Issues
Disadvantages of primary research
- High Cost
- Time Consuming
- Inaccurate Feed backs
- Larger number of resources are required
Advantages of secondary research
- Time and Cost effective
- Extensiveness of data
- Basis of Primary Research
Disadvantages of secondary research
- Inaccuracy of data
- Needs to understand various parameters and assumptions that primary research had taken while collected information
- Time lag issues
- May not be specific
- Proprietary Issues
